In November, Google announced that Safe Browsing would protect you from social engineering attacks – deceptive tactics that try to trick you into doing something dangerous, like installing unwanted software or revealing your personal information (for example, passwords, phone numbers, or credit cards). You may have encountered social engineering in a deceptive download button, or an image ad that falsely claims your system is out of date. Today, they’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads.

Consistent with the social engineering policy that they announced in November, embedded content (like ads) on a web page will be considered social engineering when they either:

• Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself.
• Try to trick you into doing something you’d only do for a trusted entity — like sharing a password or calling tech support.

Below are some examples of deceptive content, shown via ads: